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Guide to Mobile App Development: Does Your Brand Need App Development Services?

Bhavik Agarwal

By Bhavik Agarwal | June 4, 2019 | 5 minutes read

Reading Time: 5 minutes

Does a brand or business really need an app to succeed in today’s market?

This is a question that many companies ask while evaluating mobile strategies. But, there is no simple answer to this, and for this reason, we have created this guide to help you determine whether your brand really needs to hire app development services to get the best app to succeed in today’s economy.

Using an app creates a communications channel for brands to learn, adapt, and better address customer needs while simultaneously meeting their business objectives.

Websites undoubtedly offer many benefits, which strengthen a brand’s customer experience. Having just an online presence is no longer sufficient in 2019. Similar to the growth of web development and web design company, apps are no longer a novelty. They are part of a broader strategy that companies cannot ignore brand building potential.

Customer Expectations

Customers demand convenience. They want instant access to information and the ability to explore options, anywhere and anytime. More importantly, they expect their experiences with businesses to be extremely relevant to them. If a brand does not include the mobile app, it is missing out on significant opportunities to connect, engage, and influence, and support existing and potential customers.

6 Signs Your Brand Needs a Mobile App

The shift to mobile apps company has made many brands realize the need to target customers in a more personalized way. With an effective mobile strategy, brands can now interact with customers. It is not to say that brands should hire IOS app company India just because customers are spending much time on their smartphones; but an app needs to offer value beyond what other platforms offer. Here are six signs you should hire Android app development company for your brand.

1: A lot of your website traffic comes from mobile

If you are receiving a lot of mobile traffic to your website, then it is time to consider mobile apps company. Brands should identify when and where customers are interacting digitally. Huge mobile traffic to a website shows customers want to engage with you on their smartphones. And as a response, brands should help customers by offering a personalized, mobile experience.

2: Customers are younger demographic

A report indicates that people who fall in the age group of 18 to 24 uses more mobile apps more than any other group, they are followed closely by 25 to 34 year-olds.

Another study found that almost 50% of millennial have downloaded a shopping app and over 27% use retail apps to take advantage of exclusive offers and discounts. These statistics prove that millennial above all other age groups look for mobile experiences.

3: Your company is e-commerce based

Even if you are closing sales through an e-commerce website, it is important to consider mobile shoppers. Do not just rely on shoppers via your website. A mobile app can boost profitability with push notifications, etc.

4: You have a sanitary fitting store

Data shows that customers use retail apps during their in-store visits, for redeeming in-store discounts, finding products, and viewing ratings and reviews. Leveraging the data collected can help brands personalize the in-app experience, which can not only enhance the experience but also streamline the path to purchase and drive sales.

5: You can offer more value

The first step of any mobile strategy is, understanding what customers want from your brand. Can you provide them even more value via mobile app? How can a mobile app company address a pain point for customers? The more a brand knows about its customers, the better it will be at addressing pain points the customer needs solving.

6: Your competitors have a mobile app

If your competitor already has an app, it is time to catch up. Do not build an app that already exists. Offer your customers a unique experience with the help of Android app developmentcompany that provides more value than any of the competition.

Benefits of Mobile App Development

We all know apps play a crucial role in our daily lives, but how can brands benefit from App development services?

1-Enhance Customer Experience: Frictionless customer experience is the central goal of any Android app development company, and its functionality should align entirely with the company’s core business function. A mobile app is more than a catalog of products; it offers another channel for customers to interact with your brand.

2-Increase Brand Visibility: If customers repeatedly see a brand’s app on their phone, the brand sticks in their mind. An IOS app company India needs to provide a great deal of value to strengthen customer-brand relationships. And pinpoint a problem customers are facing and offer an app solution that will make their life easier. For example, apps that offer rewards, or special in-app promotions, nudge users to return and increase conversions.

3-Boost Customer Engagement: Users these days want immediate and personalized communication. The more related the experience is with a user’s needs, the more likely they are to continue to use the app. Help them to engage with the content and other information with the least amount of effort. If your user is satisfied with the app, it will amount to better ratings, reviews, and spread the word, which means more downloads.

4-Generate Additional Revenue: Brands can benefit from mobile apps, as mobile apps are a good medium to push users further along. Additionally, you can also generate revenue from advertising and app downloads if your app is pay per download.

What Mobile Apps Offer That Websites Don’t?

Users often switch from a mobile website to the brand’s app due to convenience and the ability to navigate faster. Mobile apps company offer a lot more than responsive web design company besides convenience. One of the main reasons why apps provide a richer experience is because of the accessibility of device features. Some apps include the GPS, the accelerometer, the list of contacts, and so on. Some others include: Biometrics, Camera functionalities, and augmented reality.

Is A Mobile-Friendly Website Enough?

There are obvious benefits of having both apps and responsive websites; however, they do not offer the same user experience. Mobile optimized websites are vital; however, they provide the user with a completely different experience. With responsive design offered by a web design company, a website can double as a mobile experience, but the mobile browser limits it. If a mobile website has browser latency, it may result in a negative brand experience. Study proves that mobile experience plays a huge role in how customers perceive a brand, which determines how they will interact and engage.

Closing Thoughts Company’s biggest concern is the cost of developing a mobile app. However, it is another medium to generate revenue and Design O Web offers affordable app development services. An app is essentially an extension of a brand and to further engage with customers. Over the past decade, the shift in user behaviors is an opportunity to expand mobile strategies beyond a mobile-friendly website.

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