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Does a brand or business really need an app to succeed in today’s market?
This is a question that many companies ask while evaluating mobile strategies. But, there is no simple answer to this, and for this reason, we have created this guide to help you determine whether your brand really needs to hire app development services to get the best app to succeed in today’s economy.
Using
an app creates a communications channel for brands to learn, adapt, and better
address customer needs while simultaneously meeting their business objectives.
Websites undoubtedly offer many benefits, which strengthen a brand’s customer experience. Having just an online presence is no longer sufficient in 2019. Similar to the growth of web development and web design company, apps are no longer a novelty. They are part of a broader strategy that companies cannot ignore brand building potential.
Customer Expectations
Customers demand convenience. They want instant access to information and the ability to explore options, anywhere and anytime. More importantly, they expect their experiences with businesses to be extremely relevant to them. If a brand does not include the mobile app, it is missing out on significant opportunities to connect, engage, and influence, and support existing and potential customers.
6 Signs Your Brand Needs a
Mobile App
The shift to mobile apps company has made many brands realize the need to target customers in a more personalized way. With an effective mobile strategy, brands can now interact with customers. It is not to say that brands should hire IOS app company India just because customers are spending much time on their smartphones; but an app needs to offer value beyond what other platforms offer. Here are six signs you should hire Android app development company for your brand.
1: A lot of your website
traffic comes from mobile
If
you are receiving a lot of mobile traffic to your website, then it is time to
consider mobile apps company. Brands should identify when and where customers
are interacting digitally. Huge mobile traffic to a website shows customers
want to engage with you on their smartphones. And as a response, brands should
help customers by offering a personalized, mobile experience.
2: Customers are younger
demographic
A
report indicates that people who fall in the age group of 18 to 24 uses more
mobile apps more than any other group, they are followed closely by 25 to 34
year-olds.
Another
study found that almost 50% of millennial have downloaded a shopping app and
over 27% use retail apps to take advantage of exclusive offers and discounts.
These statistics prove that millennial above all other age groups look for
mobile experiences.
3: Your company is
e-commerce based
Even
if you are closing sales through an e-commerce website, it is important to
consider mobile shoppers. Do not just rely on shoppers via your website. A
mobile app can boost profitability with push notifications, etc.
4: You have a sanitary
fitting store
Data
shows that customers use retail apps during their in-store visits, for
redeeming in-store discounts, finding products, and viewing ratings and
reviews. Leveraging the data collected can help brands personalize the in-app
experience, which can not only enhance the experience but also streamline the
path to purchase and drive sales.
5: You can offer more
value
The
first step of any mobile strategy is, understanding what customers want from your
brand. Can you provide them even more value via mobile app? How can a mobile
app company address a pain point for customers? The more a brand knows
about its customers, the better it will be at addressing pain points the
customer needs solving.
6: Your competitors have a
mobile app
If
your competitor already has an app, it is time to catch up. Do not build an app
that already exists. Offer your customers a unique experience with the help of Android
app developmentcompany that
provides more value than any of the competition.
Benefits of Mobile App
Development
We
all know apps play a crucial role in our daily lives, but how can brands
benefit from App development services?
1-Enhance Customer Experience: Frictionless customer experience is the central goal of any Android app development company, and its functionality should align entirely with the company’s core business function. A mobile app is more than a catalog of products; it offers another channel for customers to interact with your brand.
2-Increase Brand
Visibility: If customers repeatedly see a brand’s
app on their phone, the brand sticks in their mind. An IOS app company India needs
to provide a great deal of value to strengthen customer-brand relationships.
And pinpoint a problem customers are facing and offer an app solution that will
make their life easier. For example, apps that offer rewards, or special in-app
promotions, nudge users to return and increase conversions.
3-Boost Customer Engagement: Users these days want immediate and personalized communication. The more related the experience is with a user’s needs, the more likely they are to continue to use the app. Help them to engage with the content and other information with the least amount of effort. If your user is satisfied with the app, it will amount to better ratings, reviews, and spread the word, which means more downloads.
4-Generate Additional
Revenue: Brands can benefit from mobile apps, as mobile
apps are a good medium to push users further along. Additionally, you can also generate
revenue from advertising and app downloads if your app is pay per download.
What Mobile Apps Offer
That Websites Don’t?
Users often switch from a mobile website to the brand’s app due to convenience and the ability to navigate faster. Mobile apps company offer a lot more than responsive web design company besides convenience. One of the main reasons why apps provide a richer experience is because of the accessibility of device features. Some apps include the GPS, the accelerometer, the list of contacts, and so on. Some others include: Biometrics, Camera functionalities, and augmented reality.
Is A Mobile-Friendly
Website Enough?
There are obvious benefits of having both apps and responsive websites; however, they do not offer the same user experience. Mobile optimized websites are vital; however, they provide the user with a completely different experience. With responsive design offered by a web design company, a website can double as a mobile experience, but the mobile browser limits it. If a mobile website has browser latency, it may result in a negative brand experience. Study proves that mobile experience plays a huge role in how customers perceive a brand, which determines how they will interact and engage.
Closing Thoughts Company’s biggest concern is the cost of developing a mobile app. However, it is another medium to generate revenue and Design O Web offers affordable app development services. An app is essentially an extension of a brand and to further engage with customers. Over the past decade, the shift in user behaviors is an opportunity to expand mobile strategies beyond a mobile-friendly website.
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