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How to Choose the Pre-Eminent Features for Your Mobile Application

Bhavik Agarwal

By Bhavik Agarwal | June 4, 2019 | 5 minutes read

Reading Time: 5 minutes

For your first version mobile app, you want to build a simple and intuitive user experience. Any element that disrupts its intuitiveness is not worth having.

Your application needs to fill the gap in the client’s life, it should fill an unmistakable need, however it additionally must be useable, the best mobile applications company guarantees that your application has best highlights as highlights sway application’s convenience and ease of use. On the off chance that you incorporate an excessive number of features at first, your client may get confounded about the application’s core purpose and how it fits throughout their life. In the event that you are not particular about how specific feature will impact the user flow then you can finish up with a chaotic user experience that can be dreadful to use.

How to choose best features for your mobile application?

Understand the Purpose

In the early planning stages of an app project, it is helpful to use a Product Requirements Document to reign in and simplify your ideas. A PRD is designed to guide through the process of fully defining the purpose of the mobile app. In the introduction of the document, you are asked to describe what you want the app to do, set its objectives, and define what you consider a success. Completing a PRD is the first step of choosing the best features for app and mobile apps company helps you do so.

What Do You Want your App to Do?

In respect to a minimum viable product, you have to focus on solving a single problem your users are experiencing. Focusing in on a single problem will help to establish a product vision for the mobile app. This also enables you to set specific success criteria, and also clear objectives to determine what features the app needs to be successful.

Here’s an example:

A beauty salon has identified a problem its customers are facing – the salon receives a high volume of appointment calls, and as a result, customers experience long on-hold wait times to schedule appointments. The salon plans to develop a mobile app that lets its customer’s book and cancel appointments without having to speak with the representative over the phone.

The example focuses on a single user pain point and is not distracted by multiple functions that do nothing to address the main problem. From here, it is simple to write a product vision statement:

For: Customers

Who: want to book or cancel appointments independently from call system.

The: Name of application

Is: appointment booking application

That: allows users to book or cancel appointments and receive communications on their mobile device.

Unlike: Other apps in the market        

Our Product: will allow users to manage their appointments specifically with desired beautician conveniently.

A statement creates a definite sense of direction towards the end goal. As well, it defines the solution to the problem your intended users are facing.

Setting Objectives

The next step in choosing product features is setting objectives to achieve the end goal that you have established in the vision statement. Android app development company sets your objectives that are specific, measurable and attainable business-related targets, which you wish to accomplish with your mobile app.

In the appointment booking example, the prime objective is to allow customers to manage their appointments without the need to call the representative. For the mobile product, a few objectives could be:

Build a mobile app that is intuitive and easy to use for all customers.

Become a trusted appointment management option for customers by offering a secure and controlled booking environment.

Become a trusted source of information regarding appointments details by consistent communication.

You need to translate your app objectives into themes that are the success criteria by which you intend to achieve your goals. IOS app company India, write themes, by which the features that your product requires will become apparent as they sketch out each step to take to reach your objectives.

Writing Themes

Based on the objectives of appointment booking app, here are the example themes for the mobile product:

1-Objective: Build a mobile presence that is intuitive and easy to use.

Attract and retain customers with easy to understand onboarding, an uncomplicated self-booking portal, and unembellished calendar interface

Apply data models to learn and measure a user’s experience

Build a seamless and intuitive user experience

Ensure sign-up and login, and navigation features are not overwhelming for users

The app should be clear with requests to sync with device hardware and send push notifications.

2-Objective: Become a trusted appointment management option for customers by offering a secure and controlled mobile-booking environment.

The app should have login authentication for each session

Ensure user sessions expire when inactive for a specific length of time

Ensure proper access level security to protect user data

3-Objective: Become a reliable source of information regarding appointment details by accurate and consistent communication.

Provide a mailbox to receive appointment confirmations and other communication materials

When booking appointment, provide users with a text box to communicate additional details

Display text boxes to notify when an appointment has been received and when it is awaiting approval

Launch an automated email to notify the customer for approval

Launch a push notification to notify the customer of appointment approval

Allow users to sync the app with Calendar to set separate reminders

The themes above are just examples, but as you can see, elaborating on objectives to create themes provides clear guidelines.

Choose Best Features for Your App

Initially, it is easy to assume that an appointment booking app will require a login feature, a calendar, and a messaging system, but when you work through the sections of a PRD, you will see that choosing features is an intensive process. And once you have your vision, objectives, and themes, you will have a better understanding of how to prioritize features: the app development services provide the best features.

The features for this are likely to include:

Sign-up and login


Navigation/patient dashboard

Calendar with available appointment slots


Appointment approval workflow

Tokenization structure for data security

Device hardware access

Email integration

Push notifications

The PRD process helps to identify what features are needed immediately to make your app both useable and useful. Choosing the best mobile apps company provides features for your mobile app that requires to fully defining the product vision, objectives, and success criteria. Design O Web is a leading Android app development, web design company, and IOS app company India, and has provide App development services for various domains.

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