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Top Six Reasons Why Apps Fail and How to Avoid Them

Bhavik Agarwal

By Bhavik Agarwal | June 4, 2019 | 5 minutes read

Reading Time: 5 minutes

Typically, a person will decide in only a few seconds to download an app. At the same time, the huge volume of apps available intensifies the competition. By the end of 2018, a total of 4.1 million apps were available between the Play Store and App Store. So, what it takes to develop a successful app in today’s market?

Benchmarking Success

Mobile app development services follow a build-measure-learn process. The definition of success differs depending on the type of app you are developing and your business objectives. It is important to understand what you are trying to accomplish with your product before hiring any app development services.

There are quite a few success metrics to gauge the performance of a mobile app. These metrics fall into four distinct categories:

  • General Marketing or App Launch Metrics
  • User Acquisition Metrics
  • User Action Metrics
  • Business Metrics

Not only is it important to monitor the product’s performance, but also the performance of competitor products. Identified right success criteria for mobile app, help identify areas for improvement so you can adjust your strategy to meet your goals. This blog will help you to plan ahead by outlining six reasons why mobile apps fail.

Six Common Reasons for Apps Failure

While the competition in the app market is high, failure is not always because of getting lost in the noise. But in most cases, there are other factors.

1-Poorly Researched Market and Audience

It is easy to think that users will love your app, but can you validate? Long before the development of app begins it is essential to have a deep understanding of product’s target audience. Not only the audience research is necessary for developing an app, it also aids in the creation of the messaging that attract users. A successful app launch strategy is rooted in user research.

There can be various groups of users for an app, so a mobile apps company identifies the central demographics and create user personas during its early planning and discovery stage. The more detailed user personas are it is much better for the app.

If you decide to build a mobile app without doing any research, defining audience, strategizing use cases and features, you run the risk of building a product you assume people will want, but in reality, they don’t.

Introducing a new app to the market should be an iterative process to validate assumptions about the product. A prototype often is not enough, an iterative process is highly beneficial to meet the needs of your users and maintain engagement. But how can you know exactly what to build? How will you solve their pain points? Consider hiring app development services for a minimum viable product, which includes the features required to solve core problems for a set of users.

2-Lack of Originality

App stores are oversaturated with similar apps. The most successful apps have a strong value proposition.

Competitive research helps to reveal your competition’s strengths and weaknesses to define your own competitive advantage. Building an app that offers the same features as your competition will not help. A unique value proposition is the first step needed to consider optimizing user loyalty and overall business success.

One of the best ways to increase the chances of success is to draft a vision statement. It creates a definite sense of direction towards the end goal of the application. A vision statement defines the solution to the problem your intended users are facing.

3-Not Choosing a Platform Wisely

Android and iOS have very intuitive interface guidelines; they operate in different ways and appeal to different user groups.

When apps do not perform well across devices, networks, and operating systems, it becomes a major problem. For example, users get frustrated when an app works on their iPhone, but not on their iPad. While deciding, which platform is best for your mobile app, a key question is: what is the goal and purpose of your application? Android app developmentandIOS app company India choose the right platform depending on the app content you intend to create for an overall business goal.

While developing for multiple platforms, it is important to build with platform differences in mind. Apps that fail to do this cause frustration among users. As the average user takes less than a minute to decide, a little frustration can be harmful.

4-Poor User Experience

A lot of components are involved in building an app that offers a great user experience (UX). At a base level, your app should be intuitive. If a user finds difficult to perform basic functions and cannot figure out core functionalities easily, the result is poor usability. Some other examples of poor UX include:

  • App performance issues
  • Long load times
  • Long registration processes
  • Features that are difficult to access

One thing to pay attention is platform-specific UI/UX best practices. Ignoring these is a costly mistake.

5-Improper Testing

It is rare that an app will be launched without minor bugs, making sure that you have invested in QA before shipping can ensure there are no major issues. If an app is not tested properly, it is bound to be rife with bugs that will impact user experience and is prone to crash. A single crash can stop users from ever using it again. Some of the common negative reviews on app stores are related to apps crashing.

According to a study, 58 percent of iOS-based devices suffer from performance failures like apps crashing. App testing must be done thoroughly, to ensure that your application is as market-ready as possible. It is unlikely you will get a second chance if you fail the first time around. A mobile apps company provides thorough app testing making your app ready for market.

6-Poorly Executed App Launch

An app launch strategy has a great impact on acquiring users; it is a marketing effort that requires extensive research. To improve chances of success, there should be an established marketing plan to ensure every step is made and executed properly.

If you want your app to have a high download and user retention rate, it needs a good first impression within the first few days. This is a critical time to focus on highlighting the value of the app. If you do not impress your new users quickly, you will likely lose their interest.

Mobile app launch is not a one-time event. There will always be room for improvement; it requires reassessment as market demands change. Recently launched mobile apps should be updated and re-launched regularly to keep users engaged.

So, the performance of an app depends on many factors, which can range from competition to budgets to luck. But beyond these factors, poor research and poor execution are common reasons why apps fail. Design O Web an Android app development, web design company, and IOS app company Indiafocus on market and audience research and follow platform-specific best practices, and thorough quality assurance testing for the success of your mobile app.

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